Schwarzenegger Brand GOP

"Ve got to sell dis pahty like it vas a moofie"

From San Francisco: Arnold Schwarzenegger calls for 'rebranding' GOP. How about Brand X? Democrat Party Lite? Aren't we all glad this big fruit was born in Austria and can't ever run for President?
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Michelle Malkin calls it "Schwarze-fication" and likens the idea to New Coke. Any way you look at it, real Republicans lose.